Featured Article: October 2010

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Creating Your Social Media Personality

By Urvi Mehta, a Social Media Evangelist • PR Easy

How do I create my personality on Social Media? What do I talk about so people will listen? Do I talk about my personal life or keep it strictly professional? Is it okay to talk about stuff I don’t like?

If you can relate to any of the questions above or have asked yourself any of those questions, then trust me you are not alone. During 1:1 consults and Q/A calls that I host for my clients, these are by far the most common questions I receive. I think that after creating the profiles this is the next biggest hurdle that people have to overcome in order to successfully start building their identity.

So, I am here to make it easier for you. Here is how I answer this commonly asked question! First of all, be yourself. Talk about your interests, things you like to do and not do. I also recommend talking about your family. This doesn’t mean that you have to dish out personal information but it can be as simple as your kids making a sports team in school or boy/girl scouts meetings, trips you are planning to take, etc. You can also talk about your pets.

Controversy is great in creating conversations. So please do talk about what you like and don’t like. As always, this is information you are putting onto the web so just be careful in how you say it. Be professional and I do not recommend using foul language. Good rule of thumb is, “would my grandmother be okay with me saying this.”

Don’t be afraid to show your good along with your bad. People are scared to put up pictures where they feel they may not look their best…I say put it all out there! I used to be extremely self-conscious about putting up pictures that were doing to go out on the web. I never used to show my teeth in pictures and deleted anything that showed my teeth and had my hair looking crazy. Not anymore!

Social media is about building relationships and it is difficult to build a relationship without knowing what the other personal looks like or is all about. So I urge you to put up current pictures and start letting people know more about you.

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About the Author:

Urvi Mehta is a passionate Social Media Evangelist who thrives on teaching and consulting business owners and organizations on how to use Web 2.0 and social media tools and social networks like Facebook, Twitter and LinkedIn to help create buzz and influence their branding online.

She owns successful full service internet marketing company – PR Easy which serves clients in US, UK and Australia. PR Easy provides Training, Consulting and various Done-4-You services which radically increases client’s presence and gets them massive exposure online with targeted prospects for their business. PR Easy provides Search Engine Marketing, Search Engine Optimization and Social Media Marketing services. Visit www.PReasy.com for more information.